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FourthPaw Insights: Site Advice for beginners

Define Your Brand

  • Ask Yourself: What makes your brand unique?
  • Make sure your designs reflect your personality or community vibe.

Start Small

  • Begin with a few versatile products like T-shirts, hoodies, or stickers.
  • Experiment with designs and see what resonates with your audience.

Focus on Quality

  • Offer well-designed, high-quality items rather than too many options.
  • Less is more when starting.

Organise Your Store

  • Create collections to make it easier for your audience to browse.
  • Examples include categories like Apparel, Home & Office, and On the Go.
  • Then, add them as a submenu.

Pricing Matters

  • Set prices that are fair but also cover your costs.
  • Research similar stores to get an idea of standard pricing.
  • We at Purrcept handle a 40% markup. Giving us enough space to run promotions or offer free shipping on bigger orders.

Start Small

  • Begin with a few versatile products like T-shirts, hoodies, or stickers.
  • Experiment with designs and see what resonates with your audience.

Promote Smartly

  • If you're a content creator, use your social media, Discord, and streams to showcase your merch.
  • Share photos or mock-ups of your designs to generate interest.
  • There will be a more detailed video series soon about promoting your store. This post will be edited to resupply the link.

Engage your community

  • Ask your community what they’d like to see in the store.
  • Consider hosting giveaways or events to celebrate your store launch.

Be Patient

  • Don’t stress about perfection. It’s a learning process, and every step counts.

Address Issues with the platform

  • When an order takes too long, or a product is misprinted or damaged, communicate it with the platform you're selling from. Good platforms will reship or refund your customer.